Good reviews are too good to waste. Don't keep them to your own ears, but use them as tools to encourage online engagements, highlight your specialty, build brand recognition, and strengthen your foothold in the wedding industry.
The wedding scene makes up a big industry that includes many variety of vendors who started out either because of passion or the smell of good money. Regardless of which one is the better driver, truth is you'll be going down a long, challenging road to become a household name among brides-to-be. But first, let's not worry about the long run and think what to do step-by-step. That's why we come up with the Wedding for Beginners series in this blog.
Hashtagging is the currently beloved habit to identify a social media post with a community. There is the #ootd community, the #flatlay enthusiasts and the #weddingdream - ers among many. However, the use of hashtag is more than just to build a community - it also extends to targeting a potential business market especially for wedding vendors.
As technology advances, online presence has been receiving more and more importance as people shift from traditional print media to their PC, laptop, and mobile phones. As a wedding vendor, having an online presence distinguish you from other vendors as you're likely labelled as modern, 'happening', and approachable. Most importantly, a strong online presence makes you more easily discovered by a greater number of brides-to-be.
Brides-to-be like to keep their options open. They send out leads to multiple vendors to find a vendor who doesn't only click with them but also matches their budget. This chosen vendor can be you, depending on how well your response can convert your leads into bookings. In here, let's see a few things brides-to-be seek from you and how you can win them.
For the past few years, social media marketing has been gaining popularity and become an 'it' thing that everybody seems to feel the urgency to create an account in various social media platforms. It is understandable because, if executed properly, social media marketing can become a powerful tool that enables you to increase brand awareness, interact with target market, create leads, achieve the bookings that you want and earn good words-of-mouth afterwards.
Donny Liem is a Jakarta-based makeup artist who has been working in the field since 1999. While he specializes in bridal makeup, he also does fashion and theatrical makeup for more artistic experience. In a team of four managed by their manager, Diana Lee, the Donny Liem makeup team has become one of the most in-demand makeup artists in Indonesia's wedding scene.
"Excuse me, but do you have Instagram?" How often have you heard that question? These days, everyone seems to care about your Instagram pictures first and everything else second. Sometimes, it may feel like your business depends on the attractiveness of your Instagram profile. Why does Instagram matter so much?
