“The Business Resource For Wedding Entrepreneurs”

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Wedding can be a seasonal business. As a wedding vendors, you might be familiar with "wedding seasons" term. Many couples avoid the months during rainy season. They also avoid getting married on certain days due to religious or cultural reasons, such as Ramadan. Taking this into account, wedding vendors can expect a slower business during the so-called off-peak season, but fret not because this time we are sharing some things you can do to make the best use of this 'vacant' period!

Offer deals and special packages

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Luckily, Indonesia only has two seasons with slightly different temperatures, so there is always an alternative concept for weddings held in any month. However, the beginning of the year is commonly considered off-peak. You can use this chance to start the business earlier by offering wedding packages with special rates and promote it during wedding fairs and on social media. Surely, the bride and groom will be more interested, especially since the offered price is much more affordable than the high-peak season.

Send wedding submissions

Photo by Reza Prabowo Photography.

After busy planning and managing many weddings, a lot of vendors prefer to recharge by taking a break during the off-peak season. Although you're thinking of going offline (not receiving phone calls nor replying emails), but being casually active in online media to maintain the existence of your brand won't cause too much bother. While relaxing, we suggest you send wedding submissions to wedding blogs, such as Bridestory Blog. If you are featured, it is not only going to promote your brand, but also inspire brides and grooms-to-be around the world. Just remember to follow the submission rules and don't forget to credit other wedding vendors in your pictures.

Participate in wedding fairs

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Most event organizers held wedding fairs during off-peak season because many vendors would not be able to prepare for both the fair and the wedding that they are committed to. If you're not on a complete sabbatical mode, wedding fair could be a golden opportunity to show off your portfolio and catch real clients, so be prepared to win your leads during the fair! If you're not sure about the relatively high cost to join a wedding fair, you can choose to attend a local wedding fair instead of a nation-wide commercial exhibition. During the pandemic, virtual wedding fair is indeed a low-cost option, but it can contribute promising leads. Remember to prepare the right strategies that will allow you to focus on branding and create profitable after-effects.

Ask clients for reviews or testimonials

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When you're busy, you've got your hands full and agenda jam-packed that reviews do not seem like something very important. As wedding business is a service-heavy industry, many will rely on reviews to foresee their satisfaction rate with your service before making any decisions, hence collecting client reviews is important to convince future potential clients. Thus, take an advantage of the off-peak season to gather as many reviews as possible from your clients to form the basis of your reliability. If you receive a bad review, don't freak out and don't ignore it. Instead, stay calm while resolving the issue and don't be defensive to avoid provoking the upset client even more. On a side note, you can always use Bridestory Pro app to easily send requests for reviews whereby your clients will be notified via e-mail or their Bridestory App.

The off-peak season offers wedding vendors a time to catch up with many things, from relaxing and analyzing business to seeking new trends and building relationships with other vendors. What do you like to do during slower business days? If you have any tips on how to remain productive and profitable during the off-peak season, feel free to share them below!