Bridestory Quarterly Statistics: April – June 2018[[ 1533780000 * 1000 | amDateFormat: 'll']] | 481 views
Another quarter has passed, here's our insight on the second quarter of 2018 based upon the statistic below.
Monthly Traffic Growth
During this second quarter of 2018, Bridestory's average traffic grew by 2,000 visitors with dominant traffic contributor from Indonesia (62.17%), followed by the Philippines (16.15%), and Singapore (15.07%). Due to Bridestory Pay launch in May, we got greater traffic and time spent from mobile-app platform compared to the previous quarter. Aside from giving more payment benefits, this newest feature addition enhanced mobile-app user experience too.
Vendor Lead Generation
All trial, silver, and gold vendors received higher number of leads per month than the previous quarter. With such constant growth on the lead generation, we encourage trial vendors to upgrade their account for maximized engagement with the potential clients. On average, Trial Account received 6 leads, Silver Plan received 72 leads, and Gold Plan received 123 leads.
'Stardust' Trend Transition
Monochromatic theme is starting to take over the wedding trend as we predicted in last February. Couples nowadays aren't hesitating to incorporate black elements on their wedding day. As summertime approaches, tropical-inspired wedding which often features bold and vibrant color palette like red and peach also appeared to be the most searched colors.