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Bridestory Platform Insider : Features & Reports

Bridestory Quarterly Statistics: October - December 2018

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2019 is here. Let's evaluate last year's final statistic report in order to have a better strategy for this year.


Monthly Traffic Growth

On the fourth quarter of 2018, Bridestory's visitors were leveling up to 8,000 compared to the previous quarter. It means that, in total, there were 752,000 visitors from October to December. Country data also shows that Indonesia, Singapore and Malaysia have gained more visitors. The growth is absolutely a positive thing since, in general, digital activities decrease at the end of every year due to year end's holiday season.

Vendor Lead Generation

There was a raise between 3% to 12% for Silver and Gold trial account where each gained 92 leads and 161 leads. Both desktop and mobile application visits also grew. An option to see price lists was still the most favorable request among visitors. No wonder today's visitors tend to spend longer times on our site with an average visit between 6 to 10 minutes. Therefore, do not miss your time to open the chances of making transactions with your future clients through BridestoryPay and enjoy exclusive benefits for vendors.

From Bold to Pastel

Red appeared again as one of the most searched colors by couples as a wedding palette inspiration that has a strong character. In addition, people still also looked for peach, and it made the color become the most favorite tone in wedding beside white. This marked an early development of trend of similar tones, such as beige, ivory and Living Coral which was dubbed as Pantone's 2019 Color of the Year. So, is the reddish orange shade will be the top pick among brides-to-be this year? We'll see about that in the upcoming 2019's first quarter statistic report!

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