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Business Tips : Marketing

Essential Investments to Market and Elevate Your Wedding Business

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Starting a business in the wedding industry is a bold move, especially since it is an industry that will likely never die. You would realize from the start that you'll have numerous competitors. However, this should not discourage you from moving forward. There are many ways in which your business can continue to climb the stairs of success if you're willing to invest your time and money for a larger return in the long run. Here are a few of them to get you started.

1. Creating a Logo

Have you ever seen a logo and immediately think of the name of the company that owns that logo? Huge companies, such as Starbucks, Nike, McDonalds, and even our country's own Tokopedia and Gojek have this effect. Your company can have the same effect on people too! A logo is essentially the face of a company, a crucial foundation for the branding of your company, and a way to communicate your business' integrity to the clients. A well-designed logo is one that is easily recognized and simple, and it should be memorable and effective in size. Soft colors, cursive fonts, and an overall aesthetically pleasing details are the popular logo concept used in many wedding industries. Consider hiring a freelance logo designer to ensure that your logo is of high quality. Make sure you have your logo in different sizes and file types, so you can freely use it in any kind of marketing tools in the future.

2. Digital Advertising

Nowadays, the internet is where people spend most of their time in a day. Almost every aspect of life can be found online, even planning your wedding. Generating brand awareness to increase leads and make sales is now more effective if done on the internet, which is why digital advertising is a worthy investment. Digital advertising utilizes trusted sites, such as Facebook, YouTube, Google Search, and many more. These sites sell you ad space so that you can reach more people simultaneously through the internet. An article in lyfemarketing.com about the importance of digital advertising claims that digital advertising uses internet-based advertising tools to research, manage, track, analyze, and improve online advertising campaigns. It seamlessly integrates into your target customer's user experience on that website and guides them back to your business site in a non-intrusive way. Many have said that this is much more effective than conventional advertising through newspapers, flyers, or radio ads.

3. Participating in an Exhibition

The great thing about having a business in the wedding industry is that there are always plenty of wedding exhibitions, such as the Bridestory Fair and Bridestory Market, for you to participate in. How does participating in an exhibition benefit your company? Well, this year's Bridestory Market itself has more than 1,000 visitors per day. Therefore, exposure is a definite benefit. Thousands of wedding couples will be able to see what your business has to offer, and you have the chance to really showcase your products or services. The reason why wedding exhibitions attracts so many visitors is that it usually offers discounts and promotions if customers make transactions at the exhibition. For example, at Bridestory Market 2019, there were plenty of prizes and cashback that visitors can win from transactions made during the event. It is also easier for a couple to visit a wedding exhibition and be able to see all the wedding vendors in one place rather than visit them in their respective studios or stores. Many couples also wanted to connect with their wedding vendors as soon as possible, and going to wedding exhibitions allow them to do that.

These are just a few of the many opportunities that you can take to expand your business. You may have to invest more time, effort, and money. However, the long-term return on investments may benefit you more than you think.

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