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Business Tips : Client Relations

The Client Journey: Why Having An Ideal Client is Important & How to Find Yours

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Why is it important to define your ideal clients? The answer is pretty simple - it is easier to focus on how and to whom you should market your business when you have figured out who your ideal clients are. You know their attitude, behaviour, and, quite possibly, where most of them are located so you create the right marketing strategies and pick the most appropriate channels for it.

In order to help you understand the journey of identifying your ideal clients, we have broken it down into five steps. Take a look!

#1: Discover - Who are you?
First and foremost, you have to know who you are and what your business has to offer. This initial stage is important to determine how you can sell your service differently and stand out from the rest in the industry. To get you thinking, here are some questions for starter:

  • What makes you dive into this industry?
  • What do you care about?
  • What do you hate the most?
  • What are the values you believe in?
  • What is your favourite thing to do?
  • Which part of your business is unique?

#2: Identify - Who are they?
Next, out of a big pool, filter all the people who are likely to pick your business. You can even create a so-called ideal client profile guideline based on your past clients and choose which ones you had the best chemistry with. This handy guide allows you to do a quick analysis to determine whether your service is suitable for them. Try answering these questions to form a rough draft:

  • What do you like about your past clients?
  • Did you have anything in common with them?
  • How much was their budget?
  • Which or theme do they like?
  • Where are they located?
  • How did they find you?

#3: Search - Where to find them?
Where can you find these ideal clients? From step #2, you can expect them to be found in certain social media platforms or where they go to find the right wedding vendors. This way, you can pick the right platform or media channels as well as build marketing strategies to market your business and reach the right group of people.

#4: Figure out - What do they need?
Using the guideline you have created from questions in step #2, you can proceed to digging deeper about your clients. By now, you will know what your best-selling services are. So, ask your clients about their needs and explain your services. Ask these questions to find out if the client is indeed ideal for you:

  • What are they looking for?
  • Which part of your business are they most interested in?
  • Why do they pick you and not another vendor?

#5: Solve - How can you help them?
Now, it is time for this crucial question: "How and would you be able to create their dream wedding?" From step #3, you would know what the client needs and if you have the capacity to fulfill their requests or not. If you don't, then maybe they aren't your ideal clients for now. Keep away from greed and focus on delivering satisfaction for the client and yourself. By answering these questions, you should get a big picture on whether your service is appropriate and how you will react should there be difficulties:

  • What are their concerns?
  • What do they expect from you?
  • How do they picture their wedding would be like?
  • What are your concerns?
  • How are you going to tackle both your and the client's concerns?

The next steps
Despite having identified your ideal clients, there is a possibility that it changes over time as your business expands. In this case, you will need to re-define your ideal clients. If you are branching out to another location, there might be a different group of people you can tap into. If you are creating a different service, you can target a different market too. This way you can keep innovating and fulfill your current ideal clients.

When we talk about meeting an ideal client, we tend to imagine couples who do not give a fuss about minute details, nag you every day on the clock, or other things that only adds more into your bucket. Truth is, your ideal clients do not have to be perfect like they are your match made in heaven. Your ideal clients are those whose needs fit the services you offer, trusts your judgment, and can exchange ideas with you. Afterall, a dream wedding is a collaboration between vendors and the clients themselves.

So, have you found yours? Tell us about your journey and how having an ideal client has helped you to run and market your wedding business!

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