Managing finances and profit is an essential part to any business, wedding entrepreneurs included. In establishing your path and growth in this industry, take a look at some of the most common financial mistakes an entrepreneur makes to help you better expand your business and be profitable.
In the wedding industry, whether you're selling product or offering a service, encountering difficult clients is something that will happen. Despite the negative situation, as a chosen vendor you have to play smart so that your clients' trust will remain the same. Keep reading to see different difficult clients' personality and how to control yourself while handling them.
Celebrity endorsements have been known to work wonders for a brand's reputation and exposure. While this move can be an effective marketing strategy, there are some things you need to consider before going for it. This article will tell you all about it, so read on!
While some wedding vendors who enjoys winter may have started their wedding off-season, wedding vendors especially in Southeast Asia like Indonesia, Singapore and the Philippines are approaching the period where business have started to slow downs. There are many ways vendors can get productive during the slow period, read more inside to find out!
We've finally entered the era where the millennials rule, literally speaking. How does it concern the wedding industry? Well, there's a lot, from your business model, products, services to marketing methods, it all has to stand out among the millennials. In this article, we're deconstructing the origins of the millennials, their characteristics and how wedding vendors can attract them to their businesses. Hop inside!
Wedding fairs, exhibitions or expos, you name it - is an opportunity for vendors to meet their potential clients, engage with them face-to-face and get bookings on-the-spot. In this article, find out the considerations before joining a wedding fair and 6 tips to making the most out of it.
Don't we all use Instagram as a marketing tool to promote ourselves? Small businesses including wedding vendors are using Instagram as a means to advertise their products and services, and also brand their business. But how do you do that? Read inside to see how can you brand your business with Instagram and also upgrade your contents.
Expectations, expectations. Everyone has it, many say don't expect too much for something you pay less. It has become a standard norm. In wedding industry, most of the time vendors are burdened and pressured with expectations from their clients, even unrealistic ones. You can always try to exceed their expectations, though. Question is, how do you do that? Read inside to find out!
We all have expectations, don't we? In the wedding industry, clients definitely have high hopes for the products or services vendors offer them. Hence, by managing their expectations beforehand, you're able to establish not only a good relationship with your clients but also reputation amongst potential clients. Read this article to learn 5 tips to managing clients expectations!
Does the term 'client onboarding' sounds familiar to you? As a wedding vendor, it's important to have a substantial onboarding process to create a memorable start when only welcoming your client onboard. Read inside the importance of client onboarding and a guide to the creating an onboarding process. Hop right in!
