“The Business Resource For Wedding Entrepreneurs”

Business Tips : Marketing

Wedding for Beginners: 6 things to help new vendors book the first leads

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The wedding scene makes up a big industry that includes many variety of vendors who started out either because of passion or the smell of good money. Regardless of which one is the better driver, truth is you'll be going down a long, challenging road to become a household name among brides-to-be. But first, let's not worry about the long run and think what to do step-by-step. That's why we come up with the Wedding for Beginners series in this blog.

Business Tips : Client Relations

Step-by-step for dealing with angry (and difficult) clients.

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Working in the wedding industry, you're bound to meet different people with obviously different expectations for you. Some days your clients would be elated with your service during their big day, and some other days your other clients would come back to you with a pout on their faces. Having angry clients is inevitable and when they're angry they could become difficult to mitigate.

Business Tips : Marketing

Rise of #weddinghashtag and its importance for vendors

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Hashtagging is the currently beloved habit to identify a social media post with a community. There is the #ootd community, the #flatlay enthusiasts and the #weddingdream - ers among many. However, the use of hashtag is more than just to build a community - it also extends to targeting a potential business market especially for wedding vendors.

Business Tips : Client Relations

What to do when you got online negative reviews?

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As a wedding vendor whose daily job could vary from sculpting a 7-tier wedding cake to becoming the PIC of a bride's big day, surely you have encountered a number of brides-to-be who are (still) not satisfied with your hard work and leave negative reviews online. Left unattended, these reviews may affect your brand image.

Business Tips : Client Relations

Increase reliability by collecting reviews of you

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When was the last time you booked a hotel for vacation? Did you check the review section beforehand? Most likely, the answer is yes. You want to read others' experiences before deciding where you would be staying. The same goes for all brides-to-be - they want to know the reasons before choosing the vendors for their wedding days. Therefore, your potential clients rely on reviews of you to choose you.

Business Tips : Branding

Tips to increase your online presence today

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As technology advances, online presence has been receiving more and more importance as people shift from traditional print media to their PC, laptop, and mobile phones. As a wedding vendor, having an online presence distinguish you from other vendors as you're likely labelled as modern, 'happening', and approachable. Most importantly, a strong online presence makes you more easily discovered by a greater number of brides-to-be.

Business Tips : Client Relations

Master the strategies to win your leads

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Brides-to-be like to keep their options open. They send out leads to multiple vendors to find a vendor who doesn't only click with them but also matches their budget. This chosen vendor can be you, depending on how well your response can convert your leads into bookings. In here, let's see a few things brides-to-be seek from you and how you can win them.

Business Tips : Marketing

How to perform effective marketing with social media

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For the past few years, social media marketing has been gaining popularity and become an 'it' thing that everybody seems to feel the urgency to create an account in various social media platforms. It is understandable because, if executed properly, social media marketing can become a powerful tool that enables you to increase brand awareness, interact with target market, create leads, achieve the bookings that you want and earn good words-of-mouth afterwards.

Business Tips : Tips From Top Vendors

Interview with Donny Liem, the makeup artist

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Donny Liem is a Jakarta-based makeup artist who has been working in the field since 1999. While he specializes in bridal makeup, he also does fashion and theatrical makeup for more artistic experience. In a team of four managed by their manager, Diana Lee, the Donny Liem makeup team has become one of the most in-demand makeup artists in Indonesia's wedding scene.